Making a   Mission-Critical
Connection

We will seek a deeper understanding of where the USO has opportunities to strengthen and create new connections with today’s service members. As we identify these emerging needs, we will modernize current programs or establish relevant, high-impact programs to meet them.

We will optimize support and funding opportunities for donors who share our view on meeting the emerging needs of our service members.

We will revisit and re-evaluate our programs and services regularly to ensure each is relevant, valuable and effective.

We will implement a USO Growth Strategy Cell that develops new business lines and explores key areas of growth and investment to ensure we are always delivering the most effective programs to those we serve.

We will target Generation X and Y donors, tap into their motivations for giving, and reach them with effective and relevant messaging that converts them into USO supporters.

We will tell compelling stories about the impact that USO supporters have on our military community in a way that reinvigorates the connection between civilians and service members and reasserts the USO’s importance to our nation.

We will strengthen and maintain key relationships in Congress and the Executive Branch.

We will grow revenue by diversifying our fundraising channels to reach an expanded donor audience — adjusting strategies to match the way today’s donors prefer to give.

We will align our planning and budgeting processes with our new strategic initiatives and deploy resources needed to reach our long-term goals.

We will seek greater efficiencies in our internal processes — with a focused effort on accountability and transparency across all sectors of our organization.

We will remain competitive, innovative and impactful through diversity and inclusiveness at all levels of the organization.

We will continue to evolve as a regionally unified organization by finding ways to be more effective and efficient in our communications and processes.

We will invest in our future leaders with training, development and opportunities to grow, thrive and advance in their careers as they carry the USO’s mission forward.

We will give our volunteers ongoing opportunities to get involved in meaningful, hands-on, mission-driven work — with a focus on attracting and inspiring the next generation of volunteers.

We will create a data-driven culture that informs decision-making in our programming, fundraising and volunteer recruitment efforts.

We will make it easier for our service members, military families and donors to connect and engage with the USO by delivering data-supported digital content.

We will make ‘digital’ a way of life throughout the organization, while keeping the importance of the human connection at the forefront of our mission.